The famous payment platform offers a Crypto Rewards card. All cardholders will be able to get bonuses in cryptocurrency. Bonuses are implemented in 100 virtual assets. The product was developed together with the cryptocurrency company Abra.
If the cardholder makes purchases for any amount, he will receive a bonus in one or another cryptocurrency.
American Express has a long history of cooperation with Abra. They have been working on the market for more than 7 years. The payment platform financed the company, allowing it to develop. Due to the fact that American Express has a new product, it will be able to enter the market segment where several players work. Among them are Visa and Gemini. They offer similar products.
The management of the payment platform is confident that the new card will help attract even more customers to them. Now more and more users are using virtual coins to pay for goods. In order to expand its presence in the market, American Express decided to offer such a card.
Thus, customers will be able to choose cards from several platforms at once. Competition is intensifying, which of course is a favorable factor for users.
