According to Bloomberg experts, companies operating in the cryptocurrency market spent at least two billion dollars on advertising content in a little over a year. The main advertisers are FTX and Coinbase cryptocurrency platforms.
Most of all, cryptocurrency companies have spent money on sponsorship events in the field of racing, in particular the famous Formula 1. This competition has a very large audience, moreover, it is very well-off. Therefore, many cryptocurrency exchanges are trying to become sponsors of races and instead place their logos on racing cars and equipment, and so on.
Experts believe that the current recession does not have much impact on the advertising budget of the largest sites. Of course, advertising costs had to be reduced somewhat, but not to a critical extent.
As soon as the market enters the ascent stage, cryptocurrency exchanges and companies plan to increase their spending on advertising content. At least the largest crypto platforms are going to do it. Due to advertising, they expect to exponentially increase the number of new customers at times.
